Blue Flag is an international annual award given to beaches that meet a standard of excellence in the areas of safety, amenities, cleanliness, environmental information and environmental management. According to the World Tourism Organization, the international Blue Flag, operational since 1987, is the most well-known eco-label of its kind.
In South Africa, the Blue Flag programme is managed by WESSA in partnership with participating coastal municipalities. The strict criteria of the programme – in the areas of safety, amenities, cleanliness, environmental information and environmental management - are set by the international coordinators of the Blue Flag campaign in Europe, the FEE (Foundation for Environmental Education). South Africa was the first country outside Europe to be granted Blue Flag accreditation for its beaches.